Are you wondering why your website isn’t attracting the visitors it deserves? If you’ve built a website but struggle to get people to notice it, you’re not alone. There are many business owners who share this common frustration, although don’t worry because there are some solutions available! In this post, we’ll explore some the important factors that may be hindering your website’s visibility and how to rectify them.

Search Engine Optimisation Matters

Imagine a search engine as a modern-day phone book. If your business isn’t listed, how can potential customers find you? SEO (Search Engine Optimisation) is the key to ensuring your website appears prominently in search results for the right kind of search queries. There are many aspects to optimising your website such as adding relevant keywords in your page titles, headings and body content to name but a few. However, there is a delicate balance which needs to be achieved otherwise you may negatively affect your website’s visibility.

Additionally, keyword research is essential here as it will help define what your website should be optimised for. Getting your website properly optimised can often be an overwhelming endeavour for many and is the primary reason why digital marketing agencies exist.


Embrace Blogging

If you don’t have a blog on your website, you’re missing out. Google values fresh content, and a blog is the perfect platform in where to provide it. Not only does it improve your site’s SEO, but it also allows you to expand your range of keywords and provide informative articles for users visiting your website.  Share your industry expertise through your blog to influence potential customers’ decisions.


Speed Matters

In the digital world, you have just 10 seconds to capture a visitor’s attention. Nobody enjoys waiting for a website to load and to prevent potential customers from leaving, ensure your site loads swiftly. Slow loading times are often due to unoptimised images and bulky code so compress any images where possible and use suitable formats like .JPEG or .PNG. If you’re on a platform like WordPress, install one of the popular plugins to help speed up your website.

Promote Your Website

To get people to your website, you need to market it across multiple social networks and platforms. Facebook, Instagram, X (formerly Twitter) and LinkedIn offer intuitive ways to reach your target audience. Don’t forget to share your content with friends and in industry-related groups, while paid advertising through platforms like Google Adwords and Facebook Ads can yield fantastic results. For local SEO, create Google Business Profile and to improve your visibility. Our team can help you with the majority of these things, and if you would like to find out more then please get in touch.


A Professional Appearance

The design of your site is the first impression that visitors get of your business. It should be professional, attractive, user-friendly and of course responsive on all devices. You should ensure that:

  • The content is clear and easy to read
  • The images load properly and fit the screen size
  • The navigation is intuitive and functional
  • The site works well on all mobile devices

A professional web design will build trust and confidence in your visitors and encourage them to take action. If you find yourself with an outdated website and would like to refresh and resolve a number of issues in one go, then contact our web designers and we will be happy to discuss your project.

Getting more traffic to your website is not a one-time task. It requires consistent effort and dedication. However, we have outlined some of the key components to help improve your website’s visibility. And of course, if you need help with any of these strategies, feel free to contact us at South African SEO Agency in Johannesburg. We’re always here to help you grow your online presence and attract more customers.